Ruben Duarte

Di Hola a Ruben!

Meet the VP, Co-Founder, & Lead Search Marketer

Innovative and results-driven Vice President of Advent Trinity Marketing with extensive experience in developing search marketing strategies, leading teams, and managing client relationships. Expert in performance analysis and reporting, collaboration and integration, and staying aware of market trends. Demonstrated success in transforming a small startup into a thriving business with multiple employees. Proficient in project management, sales, and a variety of marketing and business management tools. Recognized for exceptional leadership and strategic vision, contributing to the rapid growth and success of multiple ventures.

Education

Tarrant County Community College

General Studies – 2008 – 2010

Arlington, Texas, United States

Lamar High School

Diploma – Graduated in 2011

Arlington, Texas, United States

CERTIFICATIONS

Technical Skills

Canva
ChatGPT
Google Ads
Google Analytics
HubSpot
MailChimp
Microsoft Excel
Salesforce
Semrush
Slack
Trello
WordPress
YouTube Ads

Skills

Bilingual: Fluent in English and Spanish, enabling effective communication with diverse client bases.
Search Marketing Strategy Development: Expert in developing and implementing effective search marketing strategies.
Team Leadership: Skilled in leading and managing cross-functional teams to achieve business objectives.
Performance Analysis and Reporting: Proficient in analyzing performance metrics and generating comprehensive reports.
Client Relationships Management: Adept at building and maintaining strong relationships with clients.
Collaboration and Integration: Experienced in collaborating with different departments and integrating marketing efforts.
Market and Trends Awareness: Keeping up-to-date with market trends and industry developments.

Awards

Rotarian of the Year

2019 – 2020 | Arlington, Texas, United States
Arlington Highlands Rotary Club

Professional Experience

Advent Trinity Marketing Agency

Vice President and Lead Search | January 2022 – Present | Arlington, Texas, United States

Leadership: Founded Advent Trinity Marketing Agency in 2018 alongside Bryan Acosta (CEO).
Search Marketing Strategy Development: Develop and implement comprehensive search marketing strategies tailored to each client's unique needs.
Team Leadership: Lead and manage a team of marketing professionals, ensuring alignment with overall business goals.
Performance Analysis and Reporting: Analyze marketing performance using advanced analytics tools and guide the team to make data-driven adjustments for continuous improvement.
Client Relationships Management: Build and maintain strong relationships with clients, ensuring their needs are met and exceeded.

Key Contributions

Fitness Connection USA

Sales Manager | 2016 – 2018 | Arlington, Texas, United States

Park Place Motorcars Mercedes-Benz

Valet | 2014 – 2016 | Arlington, Texas, United States

MetroPCS

District Manager | 2012 – 2014 | Arlington, Texas, United States

Panda Express

Cook | 2010 – 2012 | Arlington, Texas, United States

McDonald's

Drive-Thru Operator | 2008 – 2010 | Arlington, Texas, United States

Key Responsibilities

Ruben’s role as the VP and Lead Search Marketer is integral to the backbone of Advent Trinity Marketing Agency’s success, driving the search marketing arm to deliver results that matter and contribute to the agency’s and its clients’ overarching goals.

Search Marketing Strategy Development

Spearheads the development and execution of comprehensive SEO strategies that align with client goals and objectives.
Conduct in-depth keyword research, competitor analysis, and market insights to inform strategic decisions.

Team Leadership

Lead, inspire, and manage the search marketing team to ensure they are highly motivated and perform at their best.
Oversee training and development to enhance team skills and ensure adherence to the latest SEO best practices and standards.

Performance Analysis and Reporting

Utilize advanced analytics tools to monitor and evaluate search rankings, traffic, and other key metrics, adjusting strategies as necessary for maximum performance.
Prepare and present detailed reports to clients and senior management, showcasing results and ROI.

Client Relationship Management

Engage directly with clients to understand their business objectives and tailor search marketing strategies accordingly.
Act as a trusted advisor, offering expertise and guidance to clients on their search marketing journey.

Collaboration and Integration

Work closely with other departments, such as content marketing and digital advertising, to ensure a cohesive and integrated approach to digital marketing campaigns.
Contribute to business development activities by providing insights and strategies that demonstrate the value of search marketing.

Market and Trends Awarenss

Stay abreast of the latest search engine updates, SEO techniques, and industry trends to keep the agency ahead of the curve.
Regularly share knowledge and insights with the team and clients, fostering a culture of continuous learning and innovation.

Personal Attributes

A strategic thinker with the ability to see the big picture while also paying attention to the minute details of search marketing campaigns.
Possess exceptional analytical skills to derive meaningful insights from complex data sets.
Exhibit strong leadership capabilities, capable of managing and inspiring a specialized team.
Display excellent communication skills, with the ability to convey complex SEO concepts to non-expert audiences.
Demonstrate a commitment to continuous learning and staying current with the rapidly evolving digital marketing landscape.