Di Hola a Ruben!
Innovative and results-driven Vice President of Advent Trinity Marketing with extensive experience in developing search marketing strategies, leading teams, and managing client relationships. Expert in performance analysis and reporting, collaboration and integration, and staying aware of market trends. Demonstrated success in transforming a small startup into a thriving business with multiple employees. Proficient in project management, sales, and a variety of marketing and business management tools. Recognized for exceptional leadership and strategic vision, contributing to the rapid growth and success of multiple ventures.
VP, Co-Founder & Lead Search Marketer
Achievements & Certifications
Professional Experience
Advent Trinity Marketing Agency
Vice President and Lead Search Marketer | Jul 2018 - Present | Arlington, TX, United States
- Search Marketing Strategy Development: Develop and implement comprehensive search marketing strategies tailored to each client's unique needs.
- Team Leadership: Lead and manage a team of marketing professionals, ensuring alignment with overall business goals.
- Performance Analysis and Reporting: Analyze marketing performance using advanced analytics tools and guide the team to make data-driven adjustments for continuous improvement.
- Client Relationships Management: Build and maintain strong relationships with clients, ensuring their needs are met and exceeded.
Key Contributions
- Advent Trinity Marketing Agency: Grew the company from a small startup to a thriving business with multiple offices and employees.
- NuvoDesk Coworking: Played a significant role in the development and success of NuvoDesk, helping future business leaders start their businesses.
- BFF Asian Grill & Sports Bar: Created a successful video commercial that enhanced customer engagement and business growth.
Fitness Connection USA
Sales Representative | 2016 - 2018 | Arlington, Texas, United States
- Sign up new members and ensure a clean and welcoming environment.
- Address members' problems and concerns to enhance their experience.
Park Place Motorcars Mercedes-Benz
Valet | 2014 -2016 | Arlington, Texas, United States
- Locate and retrieve members' vehicles and provide a welcoming environment.
- Guide members to their desired destinations.
MetroPCS
District Manager | 2012 - 2014 | Arlington, Texas, United States
- Oversee day-to-day operations and ensure merchandise is stocked and properly presented.
- Ensure all stores meet their sales quotas and manage inventory.
- Recruit and develop promising managers and sales representatives.
Panda Express
Cook | 2010 - 2012 | Arlington, Texas, United States
- Prepare and cook food, and assist with closing the store.
McDonald's
Drive-Thru Operator | 2008 - 2010 | Arlington, Texas, United States
- Take customer orders and ensure prompt service.
Skills
- Social Media Account Management: Expert in managing and optimizing social media accounts across various platforms.
- Graphic Design: Proficient in designing promotional materials using advanced graphic design tools.
- Social Media Marketing: Skilled in developing and executing social media campaigns to boost brand awareness and engagement.
- Project Management: Adept at overseeing projects from conception to completion, ensuring timely delivery and quality.
- Content Creation: Creating engaging and compelling content for social media, websites, and promotional materials.
- Event Coordination: Experienced in coordinating events and creating marketing materials to support them.
- Photography: Skilled in event photography and visual content creation.
Education
General Studies
Tarrant County Community College | 2008 - 2010 | Arlington, Texas, United States
Diploma
Lamar High School | Arlington, Texas, United States
Certifications
- Google Partner Certification
- HubSpot Certification
- Semrush Partner Certification
Technical Skills
- Bilingual: Fluent in English and Spanish, enabling effective communication with diverse client bases.
- Canva: Created marketing materials and social media graphics.
- Google Ads: Managed and optimized PPC campaigns.
- Google Analytics: Monitored and analyzed website traffic.
- HubSpot: Managed CRM and inbound marketing strategies.
- MailChimp: Designed and executed email marketing campaigns.
- Microsoft Excel: Conducted data analysis and reporting.
- Salesforce: Handled sales and customer relationship management.
- Semrush: Conducted keyword research and competitor analysis.
- Slack: Facilitated team communication and collaboration.
- Trello: Managed and tracked project tasks.
- WordPress: Managed website content and updates.
- YouTube Ads: Created and managed video ad campaigns.
AWARDS
- Rotarian of the Year
2019 - 2020 | Arlington, Texas, United States Arlington Highlands Rotary Club
Key Responsibilities
- Search Marketing Strategy Development
- Team Leadership
- Performance Analysis and Reporting
- Client Relationship Management
- Collaboration and Integration
- Market and Trends Awareness
- Personal Attributes
- Spearheads the development and execution of comprehensive SEO strategies that align with client goals and objectives.
- Conduct in-depth keyword research, competitor analysis, and market insights to inform strategic decisions.
- Lead, inspire, and manage the search marketing team to ensure they are highly motivated and perform at their best.
- Oversee training and development to enhance team skills and ensure adherence to the latest SEO best practices and standards.
- Utilize advanced analytics tools to monitor and evaluate search rankings, traffic, and other key metrics, adjusting strategies as necessary for maximum performance.
- Prepare and present detailed reports to clients and senior management, showcasing results and ROI.
- Engage directly with clients to understand their business objectives and tailor search marketing strategies accordingly.
- Act as a trusted advisor, offering expertise and guidance to clients on their search marketing journey.
- Work closely with other departments, such as content marketing and digital advertising, to ensure a cohesive and integrated approach to digital marketing campaigns.
- Contribute to business development activities by providing insights and strategies that demonstrate the value of search marketing.
- Stay abreast of the latest search engine updates, SEO techniques, and industry trends to keep the agency ahead of the curve.
- Regularly share knowledge and insights with the team and clients, fostering a culture of continuous learning and innovation.
- A strategic thinker with the ability to see the big picture while also paying attention to the minute details of search marketing campaigns.
- Possess exceptional analytical skills to derive meaningful insights from complex data sets.
- Exhibit strong leadership capabilities, capable of managing and inspiring a specialized team.
- Display excellent communication skills, with the ability to convey complex SEO concepts to non-expert audiences.
- Demonstrate a commitment to continuous learning and staying current with the rapidly evolving digital marketing landscape.
Ruben’s role as the VP and Lead Search Marketer is integral to the backbone of Advent Trinity Marketing Agency’s success, driving the search marketing arm to deliver results that matter and contribute to the agency's and its clients' overarching goals.
Ruben: Unplugged
- Born in Cuba
- Raised in Arlington, TX
- Life highlights: Opportunity to co-found a business with my best friend
- Lifelong learner
- Anime enthusiast, a car enthusiast, and into healthy lifestyle
- Find me at the gun range!
- Spending quality time with my family and my dogs
