The best form of social proof for your business is customer reviews. More often than not, online reviews are what turn prospects into customers. Reviews can carry a lot of weight in terms of achieving better rankings on Google.
Research shows us that:
- 92 percent of consumers read online reviews either regularly or occasionally
- 88 percent of consumers trust online reviews as much as personal recommendations
- 40 percent of consumers develop an opinion about a brand after reading 1 to 3 reviews
So let’s cover a few strategies to get you more reviews.
Collect Email Addresses During Billing
Ask for the customer’s email address and phone number at the time of purchase. If someone is willing to share these contact details with a business, it is highly likely they had a satisfactory experience likely to share their experience with others. Once you have their emails, send a friendly follow-up after a week and ask them to write an honest review about their experience with your business.
Make it Easy
Make it for your customers to leave a review. The number one reason people don’t leave a review is that they don’t want to make an effort to figure out how to do so.
Leverage social media platforms like Facebook, Twitter, or Instagram to post specific questions regarding your business’s performance. They can then be directed to leave a review on their choice of review platform.
Use call-to-action buttons on your website to lead them to your Yelp or Google My Business review page.
Have a QR code that points to a list of review profile links they can choose from.
You’re not “buying” their review; you’re simply rewarding them for leaving an authentic review. Consider offering points in your customer loyalty program or entries in a quarterly drawing.
People trust other people more than they could ever trust a brand or its ads. Make it easy for a happy customer to leave a quick, simple review.
Want more tips? Call Advent Trinity to see how we can help you get more consistent reviews.