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How to Use Hashtags to Get Found on Facebook
Use hashtags on Facebook to increase your visibility and get more engagement
Hashtags are one of the most powerful tools for boosting visibility and engagement on Facebook – but it can be tricky getting started if you don’t know how to use them effectively. In this blog post, we’ll cover everything you need to know about using hashtags on Facebook, including best practices, ways to drive discovery and engagement, tips for choosing high-performing hashtags, and more.
Hashtags have been used for more than a decade to “brand” a post on social media. Not only are they a way to have a little fun amongst individuals on the various platforms as a punchline or commentary, but they are also a great way to increase a business’s visibility and engagement. Here’s how to use hashtags on Facebook.
That simple little # symbol can give individuals convenient context and cues for recall, group together posts and images, and update a group of like-minded individuals on certain a topic in real-time. As a business, you want to use hashtags that help your content get discovered by potential clients and customers, and to be part of a larger conversation around topics applicable to your business.
In marketing your business, use hashtags to create conversations without having to worry about finding participants which can lead to traction and sales. Think of them as magic words that will boost your business. Even though hashtags were originally created to organize content, they’ve recently become a way to create conversations and promote brands and people. Hashtags are gaining popularity on Facebook and the best part is they’re easily searchable.
How to Use Hashtags
The key is to use hashtags sparingly and only when they add value. Use them too much, and they can be unclear, frustrating, or just plain annoying.
Here are the “rules” for using hashtags on Facebook:
- A hashtag should contain only one to two words without spaces
- No punctuation should be included
- Include the hashtag within or after your message
- They must be public to be searchable
- Discover hashtags used by others in your niche
- Be creative
Why You Should Use Hashtags
Through hashtags, you can organize conversations, join existing discussions, and can help identify trending topics on the platform. Using hashtags also increases visibility of your posts as they get indexed and appear in public search results. You can use hashtags to categorize content on your profile, find related posts with similar keywords and labels, and track performance of your postings. By using hashtags effectively, you can bolster your reach across various audiences and even promote various products or events you are associated with. Start incorporating hashtags into your Facebook posts today to watch how they improve the engagement of your content.
Reasons why you need to use them:
- Expands your reach – Helps people interested in niche topics find each other and join the conversation
- Strengthens your brand – Helps an idea or product catch on
- To promote specials and events – Use a special hashtag in your posts to promote your events
- Captures new fans and leads – Reaches individuals within key audiences and gets them to engage with your page or cause
Hashtag your Business
Hashtags are an invaluable, easy-to-use tool to propel the reach of your posts and build relationships with the right people. Hashtagging can increase the visibility of your Facebook posts and preserve them through keyword searches. It can help you join conversations with more relevance, measure post performance, and grow a broader audience. Additionally, if used in combination with other organic tactics such as posting regular customized content, hashtags can become an even more important element in creating an effective social media presence by improving engagement and conversation response among potential customers or followers. So why not give hashtagging a try? Incorporate it into your Facebook social media strategy – you’ll quickly see that the rewards exceed expectations for your unique business!
Now, get out there and create a viral hashtag and watch your business boom!
By Leslie Radford