Reasons Why Video Rules Social Media and Why You Should Have One
By Leslie Radford
Key Points
Why You Should Have Video
Develop Your Brand
Get Qualified Leads
Increase SEO
Videos from Advent Trinity
Videos are a versatile and profitable digital that are ruling social media. We mean— have you ever seen the TikTok leggings? Or how about the chicken riding the Roomba?
These are viral videos making sales without even trying. If you want to get seen on any social platform or your website, you have to have video.
Why You Should Have Video
Develop Your Brand
Having a video (or many videos) can grow your brand. In fact, video can help a company achieve a 54% increase in brand awareness.
Get Qualified Leads
Companies that use video marketing get 66% more qualified leads per year. You’re more likely to reach your target audience with a video. Use videos for your website, social media accounts, YouTube, etc., to reach your audience. 84% of consumers have bought something after watching a video – that’s a huge ROI.
Increase SEO
If a video is embedded in a website, then the chances to be on top of search results increase by more than 50 times. Almost 50% of web users look for a video before visiting a store, buying something or contracting a service. And 79% of consumers prefer watching a video rather than reading about a product. Companies that include videos in their marketing campaigns have 27% higher click-through rates.
Videos from Advent Trinity
For social media, we recommend having videos that are no longer than 1 minute. Of course, for your website or something like YouTube, we may recommend more time.
We can pretty much do any type of video for any type of company or purpose. Here are some examples of what we can do:
- The explainer.
- The product demonstration.
- The company culture video.
- The behind-the-scenes video.
- The customer testimonial video.
- The employee portrait video.
- The web series.
- Whatever your heart desires.
- Our sessions typically last about 2 hours depending on the number of locations, how many people are involved in making the video, and the type of video being made.
