As a business, you know how vital it is for you to have an effective presence on social media in order to reach your target audience and maximize conversions. It’s no secret that video content reigns supreme over other types of posts when it comes to engagement metrics like likes, comments, shares, and more. Video has the added advantage of being able to tell an entire story quickly while allowing viewers a more visceral experience than can be achieved through 140 characters or still images. Are you ready to explore the world of video marketing? Read on as we uncover the various reasons why video rules social media – so don’t miss out!
Videos are a versatile and profitable digital that is ruling social media. We mean— have you ever seen the TikTok leggings? Or how about the chicken riding the Roomba? These are viral videos making sales without even trying. If you want to get seen on any social platform or on your website, you have to have a video.
Having a video (or many videos) can grow your brand. In fact, video can help a company achieve a 54% increase in brand awareness.
Companies that use video marketing get 66% more qualified leads per year. You’re more likely to reach your target audience with a video. Use videos for your website, social media accounts, YouTube, etc., to reach your audience. 84% of consumers have bought something after watching a video – that’s a huge ROI.
If a video is embedded in a website, then the chances to be on top of search results increase by more than 50 times. Almost 50% of web users look for a video before visiting a store, buying something or contracting a service. And 79% of consumers prefer watching a video rather than reading about a product. Companies that include videos in their marketing campaigns have 27% higher click-through rates.
For social media, we recommend having videos that are no longer than 1 minute. Of course, for your website or something like YouTube, we may recommend more time.
We can pretty much do any type of video for any type of company or purpose. Here are some examples of what we can do:
Video rules the world of social media for many reasons, from creating more engagement opportunities to boosting SEO. When you create videos for your online presence and integrate them into your larger marketing strategy, you reap a number of benefits and advantages. Videos can help make your content stand out in today’s crowded digital space, which is why having them as part of your repertoire is a key component to any successful social media strategy. While there can be an initial learning curve when it comes to getting up-to-speed on video production and dissemination, the payoff you stand to gain far outweighs any current challenges or hurdles. Make sure your online presence makes the most of videos—they deserve the spotlight!
