August 16, 2021
digital marketing concept

The State of Digital Marketing in 2020

The State of Digital Marketing in 2020: Twenty-twenty really thrown us a curveball. We’ve had to find new ways to live our lives, to work, and […]
August 16, 2021
brand strategy layout

How to Define Your Brand

Define Your Brand: Your brand is the entire experience your customers have with your business.  Imagine you go to a party. The invitation wasn’t specific as […]
August 16, 2021
hashtag code

How to Use Hashtags to Get Found on Facebook

Use hashtags on Facebook to increase your visibility and get more engagement Hashtags have been used for more than a decade to “brand” a post on […]
August 4, 2021
Inbound Linking

Google Now Discounts All Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts […]
August 4, 2021

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it […]
August 4, 2021
Strategic Use of Images

Strategic Use of Images in Search Engine Optimization

Images are a great place to insert marketing messages When assessing page structure and layout, there is a subtle, yet strategic way to use images in […]
August 4, 2021
Company Branding

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say […]
August 4, 2021
Search Engine

Is Search Engine Submission Necessary?

Is Search Engine Submission Necessary? The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl […]
August 4, 2021
Important Anchor Text

The Importance of Anchor Text in Backlinks

The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the search engine algorithm. When initiating […]
August 4, 2021
Inbound Linking

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt […]
August 4, 2021

3 Tips on What NOT to do for Your Website

Ranking matters in today’s digital age, as everything starts digital ranking on your website is going to matter even more. Here are some things companies should […]
August 4, 2021
seo keywords on tablet

How to Rank on Google RankBrain

Google introduced RankBrain in 2017 and how it is affecting SEO rankings. What does RankBrain do? RankBrain is an algorithm that interprets keywords in a query […]
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